Job Purpose: The primary role of the Communications Officer is to nurture a strong media industry network, increase awareness, and develop an enviable corporate image for URU by developing and executing effective communication and media relations programs and a 360-degree communications and content plan.

Main Duties and Responsibilities:

• Develop a marketing communications plan including strategy, goals, budget, and tactics.
• Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media.
• Coordinate all public relations activities.
• Direct the social media team to engage the audience across traditional and new media.
• Leverage existing media relationships and cultivate new contacts within the broader Rugby fraternity.
• Keep an eye on the latest social media trends.
• Develop and lead the execution of a content plan across various social media channels.
• Manage media inquiries and interview requests.
• Strengthen relationships with all media personnel.
• Create content for press releases, byline articles, and keynote presentations.
• Monitor, analyze, and communicate PR results on a quarterly basis.
• Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
• Analyze campaign data and web traffic metrics.
• Build relationships with thought leaders to raise industry awareness.

Academic Qualification:

• Bachelor’s Degree in Mass Communication, Journalism, Marketing, Advertising, or a related discipline.

Additional Qualifications: Desirable:

• Postgraduate/Certificate in Communication-related field.

Experience: Essential:

• A minimum of 1 year in a busy Public Relations and Communication environment. Desirable:
• 2 years or more hands-on experience in a paid or voluntary capacity.

Skills & Competencies:

• Demonstrate strong leadership qualities and can delegate effectively.
• Excellent communication and interpersonal skills.
• Strong planning ability with excellent organizational skills.
• Ability and willingness to work outside of normal hours, including evenings and weekends.
• Ability to manage a group of participants effectively.
• Proven working experience in public relations required.
• Proven track record designing and executing successful public relations campaigns at both a local and national level.
• Strong relationships with both local and national federations, Government, and industry media outlets.
• Exceptional writing and editing skills.
• Solid experience with social media, including blogs, Facebook, and other platforms.
• Event planning experience.

Contact Information: Uganda Rugby Union HQ, Lugogo Tennis Club, Lugogo Bypass, P. O. Box 22108, Kampala, UGANDA Tel.: +256 41 259280 Fax: +256 41 259280 Email: info@ugandarugby.com

The application should be addressed and delivered physically or electronically to the Chief Executive Officer at Uganda Rugby Union by 5th April 2024.

The Uganda Rugby Union is seeking competent Ugandans for the position of Communications Officer. If you have the necessary skills and experience, we encourage you to apply.